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Posts Tagged ‘e-readers’

Here’s a graph (Christine Bonnington, Wired Magazine, Aug.29, 2011) which shows a trend of interest to senior women. We’re not as technophobic as we used to be. In fact, we are using smartphones, tablets, and eReaders in increasing numbers. We are the dark blue band at the top of the graph.

“Early adopters [of smart phones, tablets, and eReaders] tend to be younger and male. As consumer technology products gain wider acceptance, more women and more older consumers join the mix,” says Don Kellogg, director of telecom research & insights at Nielsen. (more…)

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